Where to Buy the Best Trainers

After reading Part One of my trainers special series, are you feeling inspired? I hope so! Now, that you’re ready to rock those kicks, here’s a few of my favourite brands to buy.

I do think when it comes to trainers, you get what you pay for. A good pair will last you for ages if you look after them, so they are worth investing in. If you can’t afford leather, go for canvas but avoid plastics and synthetics wherever possible (they won’t last, aren’t made well and will make your feet stink!).


1) Golden Goose Deluxe Brand

These are quickly becoming my most favourite trainers ever. It’s taken me nearly two years to commit to the price tag, but I am so glad I did (note: I did buy mine in the sale and Net-a-Porter  and MyTheresa.com still have several styles half off, hurry!). They are beautifuly made and the most comfortable shoes I’ve ever owned.

A nappy bag is the perfect accessory for my GGDB trainers

GGDB has been around since 2000, but has recently become the fashion bloggers sneaker of choice. I love that they come in such a huge selection of fabrics, colours and textures. Plus their signature worn-in look means a scuff here or there only adds to their charm.


2) Air & Grace

If you follow me on Instagram you will have seen me wearing my Leopard print Copelands A LOT. I wore them in NYC last month where we walked about 20 miles over the course of three days – and I didn’t say ‘my feet hurt’ once!

I love clashing my leopard Copelands with a garish print

These lovely shoes are designed in London and not only are they beautiful, they have musculoskeletal benefits as well. The memory foam layers hidden in the soul work to align your spine correctly – great if you suffer from lower back pain!


3) Reebok

Of the traditional athletics brands, Reebok is my favourite. They aren’t as popular as Adidas or Nike these days but you know it’s a brand you can trust for comfort.

Black trainers are fab to wear with a skirt or dress - these Reebok classics go with everything! 

Their signature retro style never goes out of fashion. I also love how their standard sole is thinner at the toe with a bit of lift in the heel. Not only does this work to stabilise the heel, it’s very flattering for curvy figures.


4) New Look

If you want to ease yourself into trainers slowly, New Look is the perfect place to shop. You can often find designers dupes at a fraction of the price – including these glitter striped ones that bare a strong resemblance to the Air & Grace classic Copelands!

These Copeland-look-a-likes are on sale for £18 at ASOS (although if you love them, I strongly suggest going for the real thing!)

My favourite style from New Look are the slip-ons. They are great if you’re running after children and need to put on /take-off shoes quickly. Plus they go up to a size 9 and most styles can be found in wider width as well.

Celestial slip-ons in velvet... so many trends in one shoe!

5) Shoeaholics          

This isn’t a brand but a website. If you haven’t heard of it before, you’re welcome (or I apologise, depends on how you look at it!).

The site stocks popular brands such as Kurt Geiger, Carvela and Gola at a fraction of a price. And I’m not talking a few quid off – sometimes you can get up to 90% off! PLUS new customers get an extra 20% off when they sign up to emails.

I picked up these Carvela sandals for £9 last year - I wore them so much last summer, I wish I had bought two pairs! 

The styles are usually a season or two old but if you love it, who cares. It’s also a great place for trendy shoes you liked but weren’t sure about at full price. The site is a bit of mish-mash of leftover stock so shop by your shoe size to slim down the selection and curb disappointment. 

I'd love to know, what are YOUR favourite pair? Need more inspiration to shop? Check out my I ❤︎ Trainers pinboard over on Pinterest